About us

Since 1995, Jinbei has been developing powerful flash and lighting solutions for photographers around the world in Shanghai – with the goal of making professional lighting accessible to everyone.

Jinbei was founded in 1995 in Shanghai and produces high-quality flashes and accessories for photographers worldwide.

Jinbei Produktionsstandort
A look inside our production facility

Since his teenage years, YE Xiaochun has been a passionate portrait photographer. He dedicated his entire professional life to the development of flash and LED lights. In 1995, he fulfilled his dream of owning a company and founded the brand Jinbei in Shanghai, which has since developed lighting solutions for beginners and professionals.

What Jinbei stands for

Fair prices with top performance

Individual lighting design at a top level – accessible to everyone. Our devices meet high demands, from the first setup to the big shoot.

Innovation & progress

Continuous development of products and services – with modern technologies and a focus on the real needs of our customers.

Speed & flexibility

Over 200 qualified employees and a state-of-the-art production enable fast delivery times and reliable handling of even large orders.

Quality & expertise

Every flash undergoes a 24-hour load test. Only devices that pass this endurance test are delivered to our customers.

Numbers that speak for themselves

  • 200+
    Employees
  • 20,000
    Flashes per year
  • 60,000
    Light modifiers per year
  • 24 hours
    Endurance test per device

Quality you can rely on

Our quality control sets standards: experienced teams test every single device for 24 hours. Precision and continuous improvement are our guidelines – for reliable results on set.

Jinbei Qualitätsprüfung
Every flash is tested under power for 24 hours after production.

Our story in brief

  1. 1995: Founded in Shanghai – Launch of the Jinbei brand by YE Xiaochun.
  2. Since then: Focus on lighting – Development of flashes and LED lights for studio and on-location.
  3. Today: Global use – Products for beginners, creatives, and professionals worldwide.

Lighting that makes ideas big

Whether portrait, fashion, or product: With Jinbei, you have reliable lighting – from the first test to the delivery of the final shot.