about us

Jinbei was founded in Shanghai in 1995 and produces high-quality flashes and accessories for photographers worldwide.

YE Xiaochun has been a passionate portrait photographer since his teens. Throughout his professional life he has been involved in the development of flashes and LED lights. In 1995 he fulfilled his dream of starting his own company and founded the Jinbei brand in Shanghai, which has been producing high-quality flashes and accessories for photographers worldwide ever since.


We have made it our mission to make individual lighting design at the highest level accessible to every photographer. The high-performance devices meet all requirements, regardless of whether you are a beginner or a professional photographer.


The constant further development of the products and services is the central point of our efforts. We use advanced technologies and of course always have the needs of our customers in mind, because 100% customer satisfaction is our goal. This striving is no coincidence, since Mr. YE himself, a long-time photographer, places the high demands on the flash units from the user's point of view.t.


Over 200 qualified employees work in a state-of-the-art production facility, which enables us to deliver 20,000 flashes and 60,000 light shapers worldwide every year. Thanks to our reliable production, we can also process large orders in the shortest possible time.


The Jinbei quality control is second to none. Our experienced employees test each and every one of our flashes over a period of 24 hours. The product can only start its journey to the customer if this endurance test has been passed unreservedly. Precision and constant improvement are our golden rules. In this way, our customers can be guaranteed that they will receive a product of the best quality and maximum reliability. Our constant intention is to meet the needs of photographers.